Al Mar Suites Logotip – dizajner Anna Paula Martinelli

Dizajn Al Mar Suites Logotip čiji je autor Anna Paula Martinelli iznimno je cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

ŽeljezoGrafika· 2025

Al Mar Suites Logotip

autor/ica Anna Paula Martinelli

Klijent: Anna Martinelli

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Al Mar Suites Logotip

Logotip hotela Al Mar Suites u svojoj je biti usmjeren na održivost, modernost i jednostavnost ovog butik hotela smještenog u Brazilu. Ravne i suvremene linije odgovaraju hotelskoj arhitekturi, a u kombinaciji s organskim dizajnom koji se odnosi na morske valove, logotip je čist, izravan i učinkovito prenosi osjećaj mira i lakoće ove brazilske plaže. Boja pijeska također je odabrana kako bi aludirala na okruženje i uskladila se sa svim dekorativnim i estetskim elementima hotela.

Priznanje

O nagradi Željezna nagrada A' Design Award

Al Mar Suites Logotip je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Al Mar Suites Logotip bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Al Mar Suites Logotip se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Based on the concept of this sustainable boutique hotel in Brazil, the creation of its logo embraisses its main characteristics. The color refers to the beach, and also the feeling of comfort and simplicity of the inn. Combining the straight and simplified modern lines of the inn's architecture with the sea wave, makes the hotel's logo playful and youthful but still serious and contemporary. The main objective is to convey the feeling of finding new experiences and a high standard of quality.
Dimenzije i pakiranje: Logo Development, applicable to any material.
Oznake: logo, graphic design, beach logo, brazilian logo, hotel, hotel logo
Proizvodna tehnologija: For this logo, everything started with a hand drawing, to understand the typography style created and whether the combination of straight lines would work with the wave design. After that, the design was vectorized and all the alignment and framing was adjusted so that the logo was completely symmetrical.
Dizajnerski izazov: The biggest challenge of this project was to create something that made sense within the context of the hotel’s location without actually knowing the city in which it is built. Being 2400 km away from the hotel, advanced research into the city and regional peculiarities was of great importance in uniting the hotel’s concept with its beach of origin.
Istraživanje: For this project, the research needed to be done online and with interviews with the hotel partners. It was also necessary to work with an analysis of the architectural project in progress, as well as items from the initial inspiration panel to create a unified communication throughout the structure. The creation was made with the active participation of the partners who were in Bahia. The main objective was to create a logo that was clean, with a modern look and yet with the beach atmosphere of the region.
Inspiracija: The inspiration of this project was the sand and the calm waves of Praia do Forte, beach where the hotel is build. The modernity and simplicity of the hotel's architecture and decoration were also combined in the creation of the project.
Trajanje projekta: The project started in january 2023 in Curitiba, for the hotel in Praia do Forte. The hotel opened in December 2023.
Tijek rada: The logo has a simple shape and is easy to apply. It can be used in countless ways and easily understood by the public.
Članovi tima: Anna Martinelli
Zasluge za fotografije: Photos Al Mar Suites