Yummy Ip Ilustracija – dizajner Du Qingyu and Zhang Jun

Dizajn Yummy Ip Ilustracija čiji je autor Du Qingyu and Zhang Jun iznimno je cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2025

Yummy Ip Ilustracija

autor/ica Du Qingyu and Zhang Jun

Klijent: Joy Studio

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Yummy Ip Ilustracija

Ova serija ilustracija inspirirana je prikazivanjem jednostavnih radosti svakodnevnog života. Kombinacija boja osmišljena je kako bi stvorila vedru atmosferu i izazvala radosne emocije kod ljudi. Ljubav likova prema hrani prikazana je kroz izraz njihovih lica i promjene tijela kada drže hranu. Ova serija ilustracija može se primijeniti u promociji brenda i pakiranju proizvoda kako bi se povećala prepoznatljivost brenda i zadovoljile emocionalne potrebe korisnika.

Priznanje

O nagradi Brončana nagrada A' Design Award

Yummy Ip Ilustracija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Yummy Ip Ilustracija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Yummy Ip Ilustracija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimenzije i pakiranje: Image size 1800Pixels x 1800Pixels
Oznake: character design, food, colorful, illustration, happiness
Proizvodna tehnologija: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Dizajnerski izazov: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Istraživanje: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspiracija: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Trajanje projekta: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Tijek rada: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Članovi tima: Du Qingyu
Zhang Jun
Zasluge za fotografije: Du Qingyu