Night Tale Serija Ilustracija by Wenxu Zhao

Night Tale Serija Ilustracija by Wenxu Zhao is a highly esteemed winner of the very prestigious 2025 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2025

Night Tale Serija Ilustracija

by Wenxu Zhao

Client: Strawberry Fish Girl

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #167003

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Colors

The Design

About Night Tale Serija Ilustracija

Night Tale je serija ilustracija koja prati putovanje Djevojke Jagoda-Ribe kroz jednu ljetnu noć. Serija spaja fantastiku i nadrealizam kako bi predstavila priču otvorenog kraja. Svaka scena smješta lik među velike životinje, cvijeće i biljke, koji služe kao metafore za unutarnje misli, ciljeve i zainteresiranost. Ilustracije su izrađene digitalno u visokoj rezoluciji, tako da sitni detalji ostaju jasni i u velikim formatima. Rad se može prikazati kao printovi, kao velike projekcije, ili kao imerzivna instalacija koja prekriva zidove unutarnjeg prostora.

The Recognition

About the Željezna nagrada A' Design Award

Night Tale Serija Ilustracija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Night Tale Serija Ilustracija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Night Tale Serija Ilustracija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is an illustrated series depicting the whimsical journey of Strawberry Fish Girl on a summer night. Blending fantasy and surrealism, it invites viewers into a world where imagination flows freely. Each detail whispers fragments of an open ended tale.
Dimensions & Packaging: 17x22 inches (each), 600 dpi. Flexible sizing based on medium and usage.
Tags: illustration, children's illustration, fantasy, animals, dream world, summer night
Production Technology: The illustrations are digitally created using Photoshop and other graphic design software, allowing for high resolution detail and intricate artistry. The original works are large scale, designed to showcase a rich tapestry of fine details when viewed up close or projected onto expansive surfaces.
Design Challenge: The challenge is to artfully integrate childlike innocence, fantasy, and mystery into illustrations rich with intricate details, while maintaining a sense of visual unity and storytelling coherence.
Research: This project began with the creation of the Strawberry Fish Girl, a whimsical character embodying innocence, mystery, and fantasy. Building upon her image, a series of illustrations were developed, exploring her actions, surroundings, and interactions with her dreamlike environment. Through an introspective creative process, I crafted a narrative that serves as an honest reflection of their inner world, weaving together a story filled with childlike wonder and gentle mystery.

Each illustration carefully incorporates floral elements, plants, and animals, meticulously designed to contribute to the immersive dreamscape. Using digital tools such as Photoshop, the work balances intricate details and visual unity, resulting in a collection that is both technically refined and emotionally resonant. Whether presented as traditional prints, large scale projections, or immersive installations, the series invites viewers to step into a delicate, otherworldly world shaped by imagination and introspection.
Inspiration: This illustration series draws inspiration from my self reflection and dreams. I’ve visualized my self ego through a mystical, dreamlike world, where the interaction between the Strawberry Fish Girl and large animals becomes a metaphor for my inner landscape. Each animal symbolizes a part of me, my goals, my ideas, and my curiosity, weaving together a tale that bridges imagination and introspection.
Project Duration: The work was originally created in 2022, New York City, USA, and revised in 2024, New Jersey, USA.
Operation Flow: The illustrations can be showcased as traditional artworks in an exhibition, projected onto large outdoor screens on summer nights, or enveloping all four walls of an expansive indoor space, creating an immersive, dreamlike experience where the audience can step directly into the enchanting world of the paintings.