Rotary Sans Pismo by Paul Robb and Moira Bartoloni

Rotary Sans Pismo by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2025

Rotary Sans Pismo

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Rotary Sans Pismo

Rotary Sans je OpenType bezserifno pismo s geometrijskim strukturama i blagim varijacijama oblika. Uključuje kruškolike tintne trapove koji pomažu čitljivosti i dodaju izrazit vizualni element. Pismo pruža potpun latinski skup glifova, plus alternativne znakove i ligature, za različite tipografske primjene. Njegov dizajn naglašava jasnoću i dosljednost, prikladan za kontekste poput brendiranja. Rotary Sans dolazi u više debljina i stilova, upotrebljiv u digitalnim i tiskanim formatima gdje su potrebni čitljivost i ujednačen izgled.

The Recognition

About the Srebrna nagrada A' Design Award

Rotary Sans Pismo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Rotary Sans Pismo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Rotary Sans Pismo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb