Chongqing Noodles Muralna ilustracija by Wu Yao

Chongqing Noodles Muralna ilustracija by Wu Yao is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2025

Chongqing Noodles Muralna ilustracija

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Chongqing Noodles Muralna ilustracija

Chongqing Noodles je tematska muralna ilustracija stvorena za kineski prehrambeni brend. Umjetničko djelo usredotočeno je na gastronomske gradove Chengdu i Chongqing u kineskoj regiji Sichuan-Chongqing. Okolna područja prikazana su u raspršenim i udaljenim pogledima, dok cjelokupni stil ostaje kineski. Gradska arhitektura, prirodni krajolici i brojni kulturni pejzaži prikazani su zajedno sa specijalitetima brenda. Hladne boje kontrastiraju s toplim osvjetljenjem trgovina. Mural se izrađuje termotransfernim tiskom i nudi se u nekoliko veličina kako bi odgovarao različitim prostorima trgovina.

The Recognition

About the Srebrna nagrada A' Design Award

Chongqing Noodles Muralna ilustracija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Chongqing Noodles Muralna ilustracija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Chongqing Noodles Muralna ilustracija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
Dimensions & Packaging: 1500mm X 1600mm
Tags: Illustration,ChongQing Taste
Production Technology: The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
Design Challenge: The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
Research: The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
Inspiration: Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
Project Duration: The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
Operation Flow: The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao