Onshore Roasters Brendiranje – dizajner Cansu Dagbagli Ferreira

Dizajn Onshore Roasters Brendiranje čiji je autor Cansu Dagbagli Ferreira iznimno je cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

SrebroGrafika· 2025

Onshore Roasters Brendiranje

autor/ica Cansu Dagbagli Ferreira

Klijent: Cansu Dagbagli Ferreira

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Onshore Roasters Brendiranje

Brendovni identitet Onshore Roasters odražava harmoniju luksuza, prirode i održivosti. Logotip objedinjuje zrno kave, sunčeve zrake i valove, utjelovljujući ritual savršenog jutra na moru. Pažljivo odabrana zemljana paleta i ambalaža od recikliranog papira naglašavaju predanost brenda eleganciji i ekološki osviještenim vrijednostima. Inspiriran jahting stilom života, dizajn balansira jednostavnost i sofisticiranost, stvarajući neometanu vezu između kvalitetne kave i otvorenog mora.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Onshore Roasters Brendiranje je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Onshore Roasters Brendiranje bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Onshore Roasters Brendiranje je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

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Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Dimenzije i pakiranje: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Oznake: coffee, yacht, sea, logo design, branding, packaging
Proizvodna tehnologija: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Dizajnerski izazov: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Istraživanje: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Inspiracija: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Trajanje projekta: From September 2023 to March 2024
France
Tijek rada: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.