Chinatown Rebranding Vizualni identitet i plakat by Zifei Ding is a highly esteemed winner of the very prestigious 2025 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.
BroncaGrafika· 2025
Chinatown Rebranding Vizualni identitet i plakat
by Zifei Ding
Brončana nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #168659The Design
About Chinatown Rebranding Vizualni identitet i plakat
Rebrendiranje Chinatowna vizualni je identitet i plakat izrađen za četvrt Chinatown u Los Angelesu, Kalifornija. Novi vizualni sustav predstavlja kulturno naslijeđe susjedstva. Dizajnerski elementi povezuju povijesni značaj starog Chinatowna s modernošću i revitalizacijom novog trga. Grafika prikazuje fuziju kineske i američke kulture te ističe lokalni identitet. Svaki plakat ima dimenzije 24 x 36 inča. Projekt je dovršen 2023. godine i temelji se na istraživanju integracije azijske i sjevernoameričke kulture.
The Recognition
About the Brončana nagrada A' Design Award
Chinatown Rebranding Vizualni identitet i plakat je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chinatown Rebranding Vizualni identitet i plakat bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chinatown Rebranding Vizualni identitet i plakat sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new visual system for LA Chinatown should effectively represent and celebrate the cultural heritage of Chinatown Los Angeles. Design elements should bridge the old Chinatown's historical significance while embracing the new plaza's modernity and revitalization.
Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. - Dimensions & Packaging
- 24*36inch
- Tags
- Poster
- Production Technology
- Poster and Rebranding
- Design Challenge
- Link culture and history of Chinese in North America
- Research
- Considering the cultural and historical particularities of Chinatown, the designer conducted extensive research, including the integration of Asian and North American cultures. The updated visual display format showcases the value of the new generation of Chinese communities.
- Inspiration
- Designer wants to celebrate the rich cultural heritage of Chinatown and its integration into the larger fabric of Los Angeles. Create graphics that showcase the fusion of Chinese and American cultures, highlighting the neighborhood's unique identity.
- Project Duration
- 2023 ， CA，USA
- Operation Flow
- Graphic design, visual design
- Patents
- Zifei Ding
- Team Members
- Zifei Ding
- Image Credits
- Zifei Ding
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