Hued Korporativni vizualni identitet by Ibrahim Badri

Hued Korporativni vizualni identitet by Ibrahim Badri is a highly esteemed winner of the very prestigious 2026 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

SrebroGrafika· 2026

Hued Korporativni vizualni identitet

by Ibrahim Badri

Client: Hued

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #177506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hued Korporativni vizualni identitet

Vizualni identitet istražuje kreativnost kroz sustav inspiriran saudijskom kulturom. Grimizni tonovi, meki napuhani oblici i ilustrirani likovi stvaraju pristupačan vizualni jezik koji potiče izražavanje i eksperimentiranje. Kulturni predmeti poput džezvi za kavu, mačeva i sokolova pojavljuju se kao prepoznatljivi motivi u različitim primjenama. Uzorci unose ritam i kontinuitet, dok piktogrami objašnjavaju faze kreativnog procesa, odražavajući ideju radosti kroz umjetnost, kreativnost, dizajn i inovaciju.

The Recognition

About the Srebrna nagrada A' Design Award

Hued Korporativni vizualni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Hued Korporativni vizualni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Hued Korporativni vizualni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Joy radiates through vibrant Crimson and playful forms. Six HUEDer characters bring the brand to life through agile illustrations favoring imagination over literalism. Saudi motifs - coffee pots, swords, falcons - honor heritage. Dynamic patterns express energy and movement. Illustrations tribute art and design classics while celebrating Saudi culture. Every element - from vibrant color to cultural symbolism - transforms HUED's purpose into visual celebration, expressing the power of art, creativity, design, and innovation in bringing joy.
Tags: joy, art, creativity, design, innovation, culture,
Design Challenge: The challenge was translating HUED's multifaceted purpose - joy through art, creativity, design, innovation - and Saudi culture into cohesive visual expression. Each discipline carries inherent complexity; unifying them without fragmentation required deep immersion in HUED's practice, HUEDers' personalities, and the fundamental essence of each creative field. Parallel exploration of Saudi culture revealed authentic connections. Through rigorous experimentation and craftsmanship, disparate elements transformed into a synergistic whole where components reinforce rather than compete.
Inspiration: The identity springs from what ignites joy through art, design, creativity, and innovation - vibrant energy, playful forms, and cultural richness. Rooted in Saudi culture and people, every visual transforms HUED's purpose into a living, delightful expression.
Project Duration: Located in Riyadh, Saudi Arabia. This Project took over 2 years from start to launch
Team Members: Ibrahim Badri
Aya Baalbaki
Amira Ashkir
Iman Idris
Hala AlMubarrak
Nora AlNami