Intelligent Creativity Forum Vizualni identitet – dizajner Yuxin Feng

Dizajn Intelligent Creativity Forum Vizualni identitet čiji je autor Yuxin Feng iznimno je cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2026

Intelligent Creativity Forum Vizualni identitet

autor/ica Yuxin Feng

Klijent: Nanjing University of Finance & Economics, School of Art & Design

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Intelligent Creativity Forum Vizualni identitet

Intelligent Creativity Forum vizualni je identitet stvoren za školu umjetnosti i dizajna. Identitet je izgrađen od slova D i I, koja su dekonstruirana i ponovno spojena u dinamičnu geometrijsku formu. Moduli su stupnjevito raspoređeni duž osi od 45 stupnjeva, slijedeći arhitektonsku izometrijsku logiku. Slojevitost stvara trodimenzionalnu igru punog i praznog prostora. Asimetrična struktura upućuje na spoj digitalne inteligencije i kreativnog razmišljanja. Modularna mreža održava koherentnost sustava, a vektorska grafika primjenjuje se na propusnicama, bedževima, svilenim maramama i bilježnicama.

Priznanje

O nagradi Brončana nagrada A' Design Award

Intelligent Creativity Forum Vizualni identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Intelligent Creativity Forum Vizualni identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Intelligent Creativity Forum Vizualni identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Centered on the initials "D" and "I", this design constructs a dynamic geometric form through deconstruction and recombination. The unique 45-degree staggered layering creates a 3D interplay of positive and negative space. Transcending standard letterforms, this asymmetrical structure serves as a powerful metaphor for the innovative fusion of digital intelligence and creative thinking.
Dimenzije i pakiranje: The visual system are designed in vector format to make it suitable for different sizes of digital and printed media.
Oznake: Digital、Intelligence、Creativity、Visual identity
Proizvodna tehnologija: Graphics are adapted in various scenarios, such as work passes, badges, silk scarves, notebooks, etc. The process involves foil gold, silk, UV printing, etc.
Dizajnerski izazov: Internal Challenge: The primary obstacle was balancing abstract symbolism with legibility. We needed to visualize the weight of "New Quality Productive Forces" without using generic tech clichés, ensuring the deconstructed "D" and "I" remained recognizable.
External Challenge: Technically, the 45-degree isometric geometry posed alignment issues. Achieving a seamless interplay of solid and void required complex optical corrections. We overcame this by developing a rigorous modular grid, ensuring the "dynamic instability" remained structurally coherent across all media scales.
Istraživanje: We conducted qualitative visual research to redefine "Digital Intelligence." Analyzing global tech trends, we found traditional typography lacked dynamism. Using morphological analysis and digital prototyping tools, we tested various modular structures. Results indicated that static forms failed to convey "fusion," whereas a 45-degree staggered system created unique 3D depth. The key insight is that controlled instability generates visual attention. This identity effectively differentiates the brand in the commercial market, communicating complex innovation through simple, memorable geometry.
Inspiracija: Driven by the blurring lines between the digital and physical, we aimed to transcend static forms. The design draws from architectural isometry, using a 45-degree axis to represent innovation. Our goal was to visualize "New Quality Productive Forces" through a dynamic balance of solid and void, turning abstract code into a living structure.
Trajanje projekta: The project starts in July 2024 and ends in August 2024 in Nanjing, China
Tijek rada: Think of this logo as a dynamic structure rather than a static image. It operates by slicing the letters "D" and "I" into modules. The transformation occurs along a 45-degree axis, where parts slide and overlap like a precise puzzle. Keyframes capture the shift from flat shapes to a 3D illusion of depth. This interaction visualizes the "fusion" of data and creativity. It offers superior performance because its flexible, modular nature adapts perfectly to both digital screens and physical prints.
Zasluge za fotografije: Yuxin Feng，2024