Elite Crest Luksuzni satovi by Dheeraj Bangur

Elite Crest Luksuzni satovi by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2026 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2026

Elite Crest Luksuzni satovi

by Dheeraj Bangur

Client: Brandsthan

Brončana nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Elite Crest Luksuzni satovi

Elite Crest temelji se na monogramu izgrađenom kroz strukturiranu geometriju i kontrolirane proporcije. Simbol integrira slovni oblik inspiriran serifima s kružnom osnovom, tvoreći odnos između linearnih i zakrivljenih elemenata. Središnji detalj s četiri točke djeluje kao žarišna točka i pomaže prepoznavanju pri manjim veličinama. Negativni prostor održava jasnoću, dok pojednostavljene konture podupiru dosljednu reprodukciju. Serifna tipografija raspoređena je s odmjerenim razmakom kako bi se očuvala hijerarhija i vizualno poravnanje između simbola i logotipa.

The Recognition

About the Brončana nagrada A' Design Award

Elite Crest Luksuzni satovi je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Elite Crest Luksuzni satovi bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Elite Crest Luksuzni satovi sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Elite crest luxury watches embody precision engineering and refined craftsmanship. The design integrates a sculpted crown engraved with a bespoke insignia, symbolizing authority and exclusivity. Premium-grade materials, micro-detailed finishing, and balanced proportions ensure durability with timeless elegance. The harmonious fusion of technical accuracy and aesthetic restraint distinguishes the elite crest as a statement of contemporary horological excellence.
Dimensions & Packaging: Primary logo constructed on a modular 100 mm × 100 mm vector grid system for proportional accuracy. Crown engraving application optimized for diameters 5–8 mm with relief depth 0.15–0.25 mm for CNC micro-engraving. Stroke tolerances are maintained at a minimum of 0.20 mm for metal reproduction. Master artwork delivered in SVG, AI, and EPS formats with Pantone metallic reference and CMYK/RGB specifications for cross-medium consistency.
Tags: Elite Crest, Luxury Watches, Premium Watch, Watch Branding, Watch Logo, Brandsthan, Brand, Luxury Brand
Production Technology: The logo was developed through precision vector construction using modular geometry and optical balance correction. Bezier curve refinement ensured scalable integrity from micro-engraving on watch crowns to large-format applications. The metallic executions were prototyped via CNC-engraved brass and stainless steel samples to test depth tolerance, edge sharpness, and reflectivity. Finishing simulations included brushed, polished, and PVD-coated surfaces to validate luxury-grade reproduction.
Design Challenge: The primary challenge was creating a timeless luxury identity that remained highly legible at micro-engraving scale while preserving elegance. Balancing historical watchmaking references with modern geometric clarity required extensive qualitative study and proportion testing. Production limitations at 5 mm, engraving tolerances, and minimal stroke thickness influenced design decisions. Iterative vector prototyping and visual audits ensured clarity, brand recall, and premium perception without compromising manufacturability.
Research: Qualitative visual identity research was conducted to develop a crest-based logo with strong legibility and scalability. The objective was to balance heritage symbolism with modern clarity. Historical crest references and geometric proportion systems were studied, followed by sketch exploration and grid-based construction, then refined using vector tools in Adobe Illustrator. The design was tested through size reduction across print and digital formats. Simplified geometry improved clarity and recognition. The outcome supports consistent branding, enhances recall, and ensures adaptable application across business communication and design usage.
Inspiration: The inspiration for the Elite crest emerged from the timeless precision of horology and the symbolism of authority embodied in classical crests. The monogram integrates sculpted geometry with a central star element, representing guidance, excellence, and aspiration. Research into luxury watch heritage, material finishing, and crown detailing informed the balanced proportions, ensuring the mark translates seamlessly from flat identity to engraved metal applications.
Project Duration: The project started in November 2025 in Jaipur and finished in November 2025 in Jaipur.
Operation Flow: The elite crest mark is designed to adapt seamlessly across touchpoints. On the watch crown, it becomes a tactile element that users interact with daily while adjusting time, reinforcing brand presence through touch. On dials, packaging, and digital platforms, the symbol maintains clarity and recognition at any size. Its balanced form ensures legibility, elegance, and consistency, delivering a refined and memorable user experience.