Lithuanian Vodka Gold Dizajn ambalaže za votku by Studija Creata

Lithuanian Vodka Gold Dizajn ambalaže za votku by Studija Creata is a highly esteemed winner of the very prestigious 2015 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2015

Lithuanian Vodka Gold Dizajn ambalaže za votku

by Studija Creata

Client: Stumbras

Brončana nagrada A' Design Award Winner in Ambalaža Category

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The Design

About Lithuanian Vodka Gold Dizajn ambalaže za votku

Čistoća i bistrina glavna su svojstva koja odražavaju kvalitetu votke. Ona su morala biti naglašena tijekom rebrendiranja Lithuanian Vodka Gold – tržišnog lidera votke u Litvi. Istodobno su uvedeni neki elementi nacionalnog identiteta – sam naziv Lithuanian Vodka zahtijevao je ovaj izbor. Autentični etnički motivi transformirani su u modernu, čistu kompoziciju. Nakon što je masivnost stare etikete uklonjena kako bi se stvorio lagan, perforiran dekor, zlato je počelo sjati na mnogo elegantniji način.

The Recognition

About the Brončana nagrada A' Design Award

Lithuanian Vodka Gold Dizajn ambalaže za votku je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Lithuanian Vodka Gold Dizajn ambalaže za votku bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Lithuanian Vodka Gold Dizajn ambalaže za votku sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Dimensions & Packaging: Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
Tags: Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology: Glass bottle, transparent label and flexographic print.
Design Challenge: Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Research: Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration: The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones.
Project Duration: "Lithuanian vodka Gold" was updated in 2014.
Operation Flow: Pure and clear label design communicates the same properties of the product.
Team Members: Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "Stumbras")
Image Credits: Edgaras Marozas