Destination Paris Bercy Identitet marke by Fanny De Bray

Destination Paris Bercy Identitet marke by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2020

Destination Paris Bercy Identitet marke

by Fanny De Bray

Client: Made For You

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Destination Paris Bercy Identitet marke

Destination Paris Bercy je vizualni identitet stvoren za event destinaciju u Parizu. Identitet predstavlja područje Paris Bercy kao mjesto na kojem profesionalci i šira javnost mogu organizirati događanja. Koncept se nadahnjuje putnim dnevnicima i razglednicama s odmora. Logotip je otisnut poput pasoškog pečata i djeluje kao oznaka kvalitete. Svaki partner prikazan je logotipom u obliku pečata, čime zajedno tvore jedinstveni potpis koji objedinjuje raznolika stručna znanja. Plavo-bijelo-crveni obrub podsjeća na stare zrakoplovne poštanske omotnice i francuski šarm. Identitet je primijenjen na poslovnoj kartici, brošuri i web stranici.

The Recognition

About the Željezna nagrada A' Design Award

Destination Paris Bercy Identitet marke je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Destination Paris Bercy Identitet marke bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Destination Paris Bercy Identitet marke se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez