SugarLady Ladies Brand Pop-up Store Unutarnje uređenje pop-up trgovine by Prism Design is a highly esteemed winner of the very prestigious 2017 Srebrna nagrada A' Design Award in Dizajn Unutarnjeg Prostora i Izložbi Competition Category.

SrebroInterijer· 2017

SugarLady Ladies Brand Pop-up Store Unutarnje uređenje pop-up trgovine

by Prism Design

Client: Prism Design

Srebrna nagrada A' Design Award Winner in Interijer Category

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Verified Award Winner

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Colors

The Design

About SugarLady Ladies Brand Pop-up Store Unutarnje uređenje pop-up trgovine

SugarLady je unutarnje uređenje pop-up trgovine kreirano za brend ženske odjeće u Šangaju, Kina. Kristal šećera korišten je kao glavna tema, povezujući unutarnji prostor s nazivom brenda. Svaka izložbena ćelija izgrađena je od čeličnog okvira prekrivenog industrijskim najlonskim platnom. LED paneli dimenzija 600 sa 600 milimetara osvjetljavaju ćelije iznutra, tako da svaka jedinica blago sjaji. Ćelije su jednostavne i lagane, pa se mogu sastavljati, pomicati i kombinirati na brojne načine. Ukupna površina iznosi 6 sa 10 metara i uključuje garderobu za presvlačenje.

The Recognition

About the Srebrna nagrada A' Design Award

SugarLady Ladies Brand Pop-up Store Unutarnje uređenje pop-up trgovine je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da SugarLady Ladies Brand Pop-up Store Unutarnje uređenje pop-up trgovine bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. SugarLady Ladies Brand Pop-up Store Unutarnje uređenje pop-up trgovine je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
Dimensions & Packaging: The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
Tags: Sugar, Woman cloth
Production Technology: The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects.
Design Challenge: As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
Research: The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
Inspiration: The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
Project Duration: The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
Operation Flow: The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
Team Members: Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI
Image Credits: Photographer:MAKOTO ADACHI