Vinicola Cherchi Dizajn Naljepnica Za Vino by Giovanni Murgia - Redfish Adv

Vinicola Cherchi Dizajn Naljepnica Za Vino by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 Srebrna nagrada A' Design Award in Dizajn Ambalaže Competition Category.

SrebroAmbalaža· 2017

Vinicola Cherchi Dizajn Naljepnica Za Vino

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

Srebrna nagrada A' Design Award Winner in Ambalaža Category

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Colors

The Design

About Vinicola Cherchi Dizajn Naljepnica Za Vino

Za povijesnu vinariju na Sardiniji od 1970. godine dizajniran je remestiliranje etiketa za liniju vina Classics. Proučavanjem novih naljepnica željela se sačuvati veza s tradicijom koju tvrtka slijedi. Za razliku od prijašnjih etiketa, djelovao je dajući eleganciju što je dobro u skladu s visokom kvalitetom vina. Za etikete radi s Brailleovom tehnikom koja unosi eleganciju i stil bez vaganja. Cvjetni uzorak temelji se na grafičkoj obradi obrasca obližnje crkve Santa Croce u Usiniju, što je i logo tvrtke.

The Recognition

About the Srebrna nagrada A' Design Award

Vinicola Cherchi Dizajn Naljepnica Za Vino je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i dojmljivim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Vinicola Cherchi Dizajn Naljepnica Za Vino bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Vinicola Cherchi Dizajn Naljepnica Za Vino je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene