DuePiùTre – Più Che Hamburger Vizualni Identitet by Laura Ferrario

DuePiùTre – Più Che Hamburger Vizualni Identitet by Laura Ferrario is a highly esteemed winner of the very prestigious 2017 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2017

DuePiùTre – Più Che Hamburger Vizualni Identitet

by Laura Ferrario

Client: Ferrariodesign

Brončana nagrada A' Design Award Winner in Grafika Category

15,750

Verified Award Winner

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Colors

The Design

About DuePiùTre – Più Che Hamburger Vizualni Identitet

DuePiùTre je mali bistro koji nudi ne samo hamburgere, već i pastrami i piletinu u limenci piva, a sve to ponovno upotpunjeno svježim i pravim talijanskim proizvodima. Bulldog je odabran jer je tijekom Prvog svjetskog rata bio maskota američke mornarice te zato što je pas ljubimac jednog od partnera bistroa. Kao kompenzacija za izmišljeno ime mjesta, dizajn uključuje kuharsku kapu za buldoga i platu koja pokušava prenijeti ideju ustanove koja nudi hranu na izravniji način.

The Recognition

About the Brončana nagrada A' Design Award

DuePiùTre – Più Che Hamburger Vizualni Identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da DuePiùTre – Più Che Hamburger Vizualni Identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. DuePiùTre – Più Che Hamburger Vizualni Identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DuePiuTre is a small bistrot based on the idea of proposing not just hamburgers, but also pastrami and beer can chicken all revisited and spiced up with fresh and genuine Italian products. The choice of the bulldog was made both because it had been the mascot of the United States Navy, and because it is the dog owned by one of the partners. The project was handled at 360 degrees, from the brand to the signage, from the website to social networks, from the wallpaper to the decor of the interior.
Tags: Logo, Brand, Brand identity, Digital, Exhibition, Social media, Sign, Promotion
Production Technology: The bistrot mood is based on the concept of healthy and environmentally friendly food, so we tried to use natural materials such as wood, iron, paper and recycled cardboard.
Design Challenge: The hardest thing was to find a solution to the flowers in the vases because there was little light and they all dried out. Finally, we created photographic postcards of flowers and applied them to the sticks we then planted in the clay pots: the result was an innovative garden.
Inspiration: A reliable and easy dog, which, however has a well defined personality, all of which perfectly reflects the values of the bistrot. Both the name and the symbol did not convey the idea of food, so by means of the chef's hat and pay off it was possible to highlight what the restaurant really offers: more than hamburgers with an Italian taste. Yellow is the color of the sun, of joy, of dynamism and creativity, of wisdom and of the word. Yellow and black are the most powerful combination.
Project Duration: The project started in April 2015 in Milano and is going on now concerning social and communication
Team Members: Creative Director: Laura Ferraio
Photo: Sauro Sorana, Chiara Zoppei
Copy: Mauro Marinoni, Chiara Villa
Image Credits: Fotoforma