Ada Pack Poslovna kartica inspirirana darovnom ambalažom za Ada Pack by Antonio Tepic

Ada Pack Poslovna kartica inspirirana darovnom ambalažom za Ada Pack by Antonio Tepic is a highly esteemed winner of the very prestigious 2018 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2018

Ada Pack Poslovna kartica inspirirana darovnom ambalažom za Ada Pack

by Antonio Tepic

Client: Ada

Željezna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Ada Pack Poslovna kartica inspirirana darovnom ambalažom za Ada Pack

Poslovna kartica Ada Packa dizajnirana je kako bi jasno komunicirala uslugu pakiranja darova tvrtke. Kartica je omotana dekorativnim papirom i zapečaćena ljepljivom trakom kako bi nalikovala stvarnom daru. Ova prezentacija odmah privlači pažnju i potiče znatiželju. Primatelji obično oklijevaju je odmotati te umjesto toga lagano podižu papir kako bi vidjeli što se krije ispod. Logotip tvrtke otkriven je unutra, čime se pojačava koncept. Dizajn je kreirao Antonio Tepić u Inkubatoru Ideja.

The Recognition

About the Željezna nagrada A' Design Award

Ada Pack Poslovna kartica inspirirana darovnom ambalažom za Ada Pack je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Ada Pack Poslovna kartica inspirirana darovnom ambalažom za Ada Pack bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Ada Pack Poslovna kartica inspirirana darovnom ambalažom za Ada Pack se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ada Pack is the name of the new services, offering packaging services for merchants and retailers. The client's wish was to have a special business card that will be highlighted in relation to others and will clearly communicate the service the company offers. The business card is designed to remind you of the joy of giving. The red printed text on the card is correlated with decorative paper, to further emphasize the gift packaging service.
Dimensions & Packaging: The business card is the width 90mm x height 50mm. And Decorative paper is width 32mm x height 104m.
Tags: creative, business card, emotion, interesting
Production Technology: Technical specification

The business card is made of two parts, offset paper and decorative paper. The card is printed on the offset technique and cut to needed shape and for the decorative paper was used a screen printing technique. At the end, the decorative paper is wrapped around the business card and glued to itself.
Design Challenge: The most difficult part was to make a final product, because a business card and decorative paper were printed in a different print company. So, I had the honor to wrapping and glued a decorative paper around the business card.
Research: I made a research about few things, which techniques of printing would be given a good result on decorative paper and which techniques should I use for finishing, to obtain a desired shape of business card.
Inspiration: I found the inspiration in the wrapping of gifts, the idea was to wrap a business card (partly) in a decorative paper with a printed logo.
Project Duration: The project is created in March 2010 in Zagreb, and was rewarded at Creativity International awards 2010.
Operation Flow: An interesting reactions from people, which receive a business card, they are sorry to cut the wrapped decoration and look down below to see what is hidden. Mostly, everyone likes a business card because it's unusual.
Image Credits: Nadja Skazlić