Chips BCBG Ambalaža Za Hranu by Arome Agency

Chips BCBG Ambalaža Za Hranu by Arome Agency is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Chips BCBG Ambalaža Za Hranu

by Arome Agency

Client: BCBG - La Ducale

Brončana nagrada A' Design Award Winner in Ambalaža Category

17,432

Verified Award Winner

Verify Award Status for #71297

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chips BCBG Ambalaža Za Hranu

BCBG je brand šišmiša stvoren 2001. na jugu Francuske. Ovaj brend nudi vrhunsku izradu s velikom kreativnošću recepata i okusa. Dizajneri su 2020. godine stvorili novu seriju znakova za novi asortiman udaraca. Radili su na konceptu osakaćenja / likova. Ove nove ilustracije predstavljaju raspon križanja u originalnom i zabavnom tonu. Likovi su lijepi i elegantni poput proizvoda predstavljenog.

The Recognition

About the Brončana nagrada A' Design Award

Chips BCBG Ambalaža Za Hranu je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Chips BCBG Ambalaža Za Hranu bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Chips BCBG Ambalaža Za Hranu sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
Dimensions & Packaging: The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
Tags: chips, design, packaging, minimal, food
Production Technology: The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
Design Challenge: Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
Research: We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
Inspiration: Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
Project Duration: The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
Operation Flow: Chips are made in the south of France with natural products. No coloring agents and preserving products.
Patents: BCBG is a brand of La Ducale.
Team Members: Delphine Goyon : Art Director & Graphist
Remi Vicente : Director of the agency
Catherine Alamy : Graphist
Image Credits: All design and images created by Agence Arome.
Photographer for the website : Pauline Daniel