Appetisi Ambalaža za sir by Fanny De Bray

Appetisi Ambalaža za sir by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Ambalaže Competition Category.

BroncaAmbalaža· 2020

Appetisi Ambalaža za sir

by Fanny De Bray

Client: APPETISI by Granarolo

Brončana nagrada A' Design Award Winner in Ambalaža Category

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Verified Award Winner

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Colors

The Design

About Appetisi Ambalaža za sir

Appetisi je dizajn ambalaže za asortiman gotovo narezanih sireva. Asortiman uključuje kockice sira, ribani sir i komadiće mozzarelle. Svako pakiranje izrađeno je od plastike i ima prozirni prozorčić kroz koji se sir unutra može izravno vidjeti. Tiskane ilustracije daju svakom proizvodu prepoznatljiv karakter i jasno prikazuju kako se svaki sir koristi. Naziv Appetisi spaja tri ideje: apetit, mali zalogaj i praktičnu upotrebu. Dizajn predstavlja sir kao brz i jednostavan obrok za pauzu, a pakiranja se prodaju u europskim supermarketima.

The Recognition

About the Brončana nagrada A' Design Award

Appetisi Ambalaža za sir je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Appetisi Ambalaža za sir bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Appetisi Ambalaža za sir sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray