Pagoda Korporativni identitet by 1983Asia

Pagoda Korporativni identitet by 1983Asia is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2020

Pagoda Korporativni identitet

by 1983Asia

Client: 1983Asia

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Pagoda Korporativni identitet

Pagoda je korporativni identitet stvoren za kinesku tvrtku za voće. Identitet je izgrađen oko dva majmunska maskote, prvo nacrtana olovkom, a zatim razvijena pomoću softvera za digitalno dizajniranje. Majmuni su odabrani jer su u kineskoj kulturi povezani s voćem, gdje također simboliziraju mudrost i hrabrost. Maskote plešu kroz sva četiri godišnja doba, a cvijeće oko njih mijenja se ovisno o raspoloženju. Boje se odnose na cvijeće, godišnja doba i prirodu. Tisak koristi ultraljubičasti premaz i vruće utiskivanje. Cilj je predstaviti azijsku kulturu s poštovanjem prema prirodnom životu.

The Recognition

About the Željezna nagrada A' Design Award

Pagoda Korporativni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Pagoda Korporativni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Pagoda Korporativni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
Dimensions & Packaging: UV, hot stamping
Tags: Package design, totem, traditional culture, Asian design, fruits
Production Technology: 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
Design Challenge: The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
Research: Chinese symbol and totem research
Inspiration: Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
Project Duration: this project finished in end of 2017 in Shenzhen China
Operation Flow: Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
Patents: 1983ASIA
Team Members: Yao
Susu
Fang Yu Qing
Jemay Ho
Zhou Xiao Jie
Image Credits: 1983ASIA