Changing Perspectives Okolišna tipografija – dizajner Haley Tebo

Dizajn Changing Perspectives Okolišna tipografija čiji je autor Haley Tebo iznimno je cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u natjecateljskoj kategoriji Dizajn Grafike, Ilustracije i Vizualne Komunikacije.

BroncaGrafika· 2020

Changing Perspectives Okolišna tipografija

autor/ica Haley Tebo

Klijent: Haley Tebo

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Changing Perspectives Okolišna tipografija

Changing Perspectives je instalacija okolišne tipografije izrađena za staklene panele fakultetske zgrade umjetnosti. Oblici slova izrezani su od mat vinila i poravnavaju se u čitljivu poruku dok ljudi prolaze pored. Poruku je moguće čitati iz oba smjera, pa se promatrači zaustavljaju i kreću kako bi upotpunili tekst. Svako je slovo visoko otprilike od trideset do šezdeset centimetara, ovisno o udaljenosti od promatrača. Svjetlost koja prolazi kroz panele ponavlja oblike slova u obliku sjena i odraza. Instalacija poziva ljude diljem kampusa na interakciju s tipografijom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Changing Perspectives Okolišna tipografija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Changing Perspectives Okolišna tipografija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Changing Perspectives Okolišna tipografija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Komplet za medije

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimenzije i pakiranje: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Oznake: Environmental typography, interaction design, user experience, typography, graphic design,
Proizvodna tehnologija: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Dizajnerski izazov: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Istraživanje: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiracija: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Trajanje projekta: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Tijek rada: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Članovi tima: Angeli Leong
Zasluge za fotografije: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer