Pleady Branding Identitet marke by Katsumi Tamura

Pleady Branding Identitet marke by Katsumi Tamura is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2020

Pleady Branding Identitet marke

by Katsumi Tamura

Client: Good Morning Inc

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #90561

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pleady Branding Identitet marke

Pleady Branding je program identiteta marke izrađen za specijaliziranog proizvođača sportskih traka. Program obuhvaća naziv marke, logotip marke, pakiranje, web stranice, kataloge proizvoda, promotivne filmove marke i štandove za sajmove. Naziv spaja riječi play (igra) i ready (spreman). Komunikacija je izgrađena oko slogana Tape or Lose (Zalijepi ili izgubi) i ključnog vizualnog elementa trkačice, inspiriranog linijom koja prolazi kroz logotip. Žuto-zelena boja marke naglašava fokus na sportaše. Upravljanje bojama osigurava dosljednost boje marke na papiru, filmu i ekranima.

The Recognition

About the Brončana nagrada A' Design Award

Pleady Branding Identitet marke je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Pleady Branding Identitet marke bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Pleady Branding Identitet marke sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
Dimensions & Packaging: Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
Tags: Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
Production Technology: Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
Design Challenge: Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
Inspiration: The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
Project Duration: PLEADY launched in July 2019.
Operation Flow: We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
Team Members: Creative Director: Moritaka Yoshida, Toshiyuki Nagamatsu / Art Director: Katsumi Tamura / Designer: Takahiro Sugawara, Hiroyuki Fukazu / Copywriter: Toshiyuki Nagamatsu / Printing Director: Moritaka Yoshida