Flora Ilustracija by Cynthia Turner is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

ŽeljezoGrafika· 2020

Flora Ilustracija

by Cynthia Turner

Client: Alexander & Turner Studio

Željezna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Flora Ilustracija

Flora je fantastična ilustracija za promicanje umjetnikove kreativnosti i pripovijedanja, prikazujući cvjetanje mikrobiote probavnog trakta oplođene gipkim okolišem želuca. Cvatnja je prikazana laticama bakterija Bacteroidetes, Bifidobacteriam i Enterococcus, peteljkama Lactobacillus-a i stabljika Enterococcus faecalis smještenih na stabljikama Escherichia coli. Sam cvijet izlazi na stabljici Clostridium. Bacillus Cereus, duge bakterije u obliku štapića, u stadiju arthomitusa, vlaknima se pričvršćuju na crijevni epitel, rastu filamentno i sporulate.

The Recognition

About the Željezna nagrada A' Design Award

Flora Ilustracija je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaratelja. Očekuje se da Flora Ilustracija bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Flora Ilustracija se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvalitete života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creating a visual pun on the idea that gastric flora might be blossoming flowers in the digestive tract, the artist set out to create a flower composed of the bacteria found in the gut.
Dimensions & Packaging: 17.5" x 12", 350 dpi, tiff
Tags: medical illustration, biomedical artist, visual science, pharmaceutical advertising, biotechnology advertising
Production Technology: Created using Cinema 4D, a 3D modeling program, and Photoshop on a Mac.
Design Challenge: Creating a flower that both looked like a flower, but was also easily recognized as being constructed of recognizable bacteria required a creative balance between the two.
Research: The artist researched the common bacteria, called flora, of the gut. The artist studied electron micrographs depicting these different bacteria, and created 3D models of the different bacteria. The artist arranged the 3D-modeled bacteria to construct a flower, using different bacteria for different parts of the flower. The churning gastric juices and primordial environment of the gut comprises the environment from which the flower grows. The flower springs forth from the microvilli found in the lining of the small intestine.
Inspiration: The artist is a certified medical illustrator working in the advertising and marketing of the pharmaceutical and biotechnology industries. Self promotional work created for clients, and prospective clients, is a chance to promote the artist's creativity, artistry and storytelling skills in visual science.
Project Duration: The project was in development for three weeks at the artist's studio in Santa Rosa Beach, Florida, USA.
Operation Flow: The illustration is meant to be enjoyable and memorable by playing on the pun of gastric flora.
Patents: Copyright belongs to Cynthia Turner, 2019.
Photograph Copyright belongs to Victor Joseph Stefanchik, 2019.
Video Copyright belongs to Cynthia Turner, 2020.
Video Sound Copyright belongs to Artist Matt Harris, Composer Mat Steiner 2020.
Image Credits: Illustrator Cynthia Turner, Flora, 2019.
Image No. #2: Illustrator Cynthia Turner, Flora, 2019.
Image No. #3: Illustrator Cynthia Turner, Flora, 2019.
Image No. #4: Illustrator Cynthia Turner, Flora, 2019.
Image No. #5: Illustrator Cynthia Turner, Flora, 2019.
Portrait Photograph, Josef Victor Stefanchik, 2019.
Video Cynthia Turner, Flora, 2020.
Video Sound, Emotional and Inspiring, Artist Matt Harris, Composer Mat Steiner, 2020.