Madame Butterfly Serija plakata by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.
ZlatoGrafika· 2021
Madame Butterfly Serija plakata
Client: Liudmila Shurygina
Zlatna nagrada A' Design Award Winner in Grafika Category
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The Design
About Madame Butterfly Serija plakata
Madame Butterfly je serija opernih plakata. Svaki plakat prikazuje ikonični portret žene koja pjeva kao središnje figure operne radnje i simbola strasti. Serija obuhvaća opere poput Madame Butterfly, Tosce i Norme te odražava tragičnu i ovisnu ulogu žena u njihovim libretima. Svaka kompozicija prikazuje završnu scenu, kulminaciju priče. Dizajn se oslanja na minimalne oblike, ekspresivno slikarstvo i stil Memphis, s otvorenim bojama i snažnim kontrastom. Plakati su tiskani u formatu A1 na kartonskom papiru.
The Recognition
About the Zlatna nagrada A' Design Award
Madame Butterfly Serija plakata je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Madame Butterfly Serija plakata bude vrlo hvaljen, trendovski i monumentalan izum koji pruža dosad neviđenu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomiče granice umjetnosti, znanosti, dizajna i tehnologije. Madame Butterfly Serija plakata stvara snažne osjećaje želje, budi strast, potiče kreativnost i fascinira nas.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
- Dimensions & Packaging
- The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
- Tags
- poster, graphics, design, opera, sound, composition, constructivism, memphis, style
- Production Technology
- The posters were created by designer with Adobe Illustrator software.
- Design Challenge
- The challenge in this project was to find an icon which can illustrate the tragic opera plot.
- Research
- Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
- Inspiration
- Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
- Project Duration
- The project has started a year ago. Location: Amsterdam
- Operation Flow
- The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.
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