Korea Sport Coach Federation Markiranje I Vizualni Identitet by Yena Choi and Jinha Seo

Korea Sport Coach Federation Markiranje I Vizualni Identitet by Yena Choi and Jinha Seo is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizualne Komunikacije Competition Category.

BroncaGrafika· 2020

Korea Sport Coach Federation Markiranje I Vizualni Identitet

by Yena Choi and Jinha Seo

Client: Korea Sport Coach Federation

Brončana nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Korea Sport Coach Federation Markiranje I Vizualni Identitet

KSCF je korejska sportska divizija koja okuplja stručnjake vezane za sport, uključujući aktivne i bivše igrače, trenere i vlasnike sportskih reprezentacija. Logotip srca izvučen je iz osi XY, što predstavlja euforiju i adrenalin sportaša, trenersku predanost i privrženost svojim timovima i opću ljubav prema sportu. Logotip srca sastoji se od četiri dijela puzzle: uho, strelica, stopalo i srce. Uho simbolizira slušanje, strelica simbolizira cilj i smjer, stopalo simbolizira sposobnost, a srce simboliku strasti.

The Recognition

About the Brončana nagrada A' Design Award

Korea Sport Coach Federation Markiranje I Vizualni Identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Korea Sport Coach Federation Markiranje I Vizualni Identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, znanosti, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Korea Sport Coach Federation Markiranje I Vizualni Identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: KSCF is a Korean sports division that gathers experts related to sports including active and former national team players, coaches, and sports team owners. The heart logo consists of four puzzle pieces. Ear, arrow, foot, and heart. The ear symbolizes listening, the arrow symbolizes goal and direction, the foot symbolizes ability, and the heart symbolizes passion. The puzzle pieces come together much like athletes and coaches come together to achieve their goal.
Dimensions & Packaging: eco bags, 30cm X 29 cm
members' booklet, A5 size paper
Tags: Branding, BI, Graphic design, Brand Identity, Sports, Sports Design, Visual Communication, Visual Identity, VI, Stationery, Sports Design, Logo
Production Technology: For the eco bags' printing method, we used digital printing rather than silk screen because we had many colors on our design. For the members' booklet, we used Scotland paper for the cover/back cover, and Vent Nouveau for the inner pages.
Design Challenge: The hardest part was to develop the typefaces for KSCF especially Korean typefaces. We came up with identifiable and unique typefaces in English and now we are on final stage, but Korean typefaces is composed with many combinations, so it takes long time to finalize it.
Research: We had many interviews with National Team Players, Coaches, National Sports Juries, and club owners.
We actively went out to the fields, observed, and talked with them.
Inspiration: The heart logo is drawn from the X-Y axis, which represents the athlete's euphoria and adrenaline, the coach's dedication and affection for their teams and the general love for sports.
Project Duration: Started in August 2019 in Seoul, Korea and finished 1st Logo Type part and, some Visual Identities in January 2020 and still on going.
Operation Flow: When there is members' forum, events, marathon, PE activities, classes, and etc, the KSCF logo and VI will be applied on the banners, books, posters and stationeries and many kinds of PR products.
Patents: Trademark 2020 Yena Choi, James Kim
Team Members: B for Brand Creative Team
Image Credits: B for Brand Creative Team