Shiwanyubingshao Primary Function: Anbalaj Alkòl by Zhang Zhipeng

Shiwanyubingshao Primary Function: Anbalaj Alkòl by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

Shiwanyubingshao Primary Function: Anbalaj Alkòl

by Zhang Zhipeng

Client: Guangdong Shiwan Baijiu Group Co., Ltd

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner
Verify Award Status for #100378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiwanyubingshao Primary Function: Anbalaj Alkòl

Shiwanyubingshao se yon konsepsyon anbalaj pou yon alkòl Chinwa. Konsepsyon an sèvi ak dans lyon an, yon espektak tradisyonèl Chinwa, kòm tèm vizyèl prensipal li. Boutèy la fèt ak vè ki gen yon finisyon nwa transparan ki sprè, epi fòm boutèy la baze sou ansyen resipyan diven Chinwa yo, ak detay dore. Bwat deyò a fèt ak papye espesyal nwa ak yon pwosesis anprint. Yon tèt lyon ilistre plase sou tèt bwat la. Lè ou louvri bwat la, li revele koulè tèt lyon an epi li ajoute yon sans seremoni nan aksyon pou bwè a.

The Recognition

About the A' Design Award Ajan

Shiwanyubingshao Primary Function: Anbalaj Alkòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Shiwanyubingshao Primary Function: Anbalaj Alkòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Shiwanyubingshao Primary Function: Anbalaj Alkòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Dimensions & Packaging: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Tags: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Production Technology: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Design Challenge: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Research: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Inspiration: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Project Duration: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Operation Flow: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Team Members: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Image Credits: Zhang Zhipeng