Fenjiu Fonksyon Prensipal: Anbalaj Bwason Alkolize pa Zhang Zhipeng

Dizayn Fenjiu Fonksyon Prensipal: Anbalaj Bwason Alkolize pa Zhang Zhipeng se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Fè nan Kategori Konpetisyon Dezayn Anbalaj.

FèAnbalaj· 2020

Fenjiu Fonksyon Prensipal: Anbalaj Bwason Alkolize

pa Zhang Zhipeng

Kliyan: Fen Jiu Group

Gayan A' Design Award Fè nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #100408

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Fenjiu Fonksyon Prensipal: Anbalaj Bwason Alkolize

Tèks Liv: Fenjiu se yon anbalaj ki fèt pou yon bwason alkolize chinwa. Boutèy la fèt an vè ak yon fini ble transparan ki flite sou li. Kò boutèy la gen uit kote, epi bouchon an gen fòm yon flè abriko. Modèl ki sou tèt boutèy la fòme an kat kouch ki fè sonje vag lanmè. Yo aplike yon fini bwonzaj sou boutèy la, epi bwat deyò a fèt an papye espesyal nwa ak bwonzaj tou. Boutèy la kenbe 500 ml epi li gen yon wotè de 25.5 cm. Konsepsyon an konbine motif tradisyonèl flè fenèt yo ak yon fòm modèn pou prezante kilti chinwa a bay konsomatè pi jèn yo.

Rekonesans lan

Konsènan A' Design Award Fè

Fenjiu Fonksyon Prensipal: Anbalaj Bwason Alkolize se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Fenjiu Fonksyon Prensipal: Anbalaj Bwason Alkolize pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Fenjiu Fonksyon Prensipal: Anbalaj Bwason Alkolize pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
Dimansyon & Anbalaj: The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
Etikèt: Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
Teknoloji Pwodiksyon: We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
Defi Dizayn: When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
Rechèch: This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
Enspirasyon: Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
Dire Pwojè: The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
Fliks Operasyon: We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
Manm Ekip: Design director: Zhang Zhipeng
Kredi Imaj: Zhang Zhipeng