Mtn Dew AMP Game Fuel Launch Primary Function: Anbalaj Bwason by PepsiCo Design and Innovation

Mtn Dew AMP Game Fuel Launch Primary Function: Anbalaj Bwason by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

Mtn Dew AMP Game Fuel Launch Primary Function: Anbalaj Bwason

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award Ajan Winner in Anbalaj Category

33,699

Verified Award Winner

Verify Award Status for #100575

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mtn Dew AMP Game Fuel Launch Primary Function: Anbalaj Bwason

Lansman Mtn Dew AMP Game Fuel se yon konsepsyon anbalaj bwason ak idantite mak pou yon bwason pèfòmans ki pare pou bwè fèt pou moun k ap jwe jwèt videyo. Idantite vizyèl la konstwi pou l adapte ak anviwònman jwèt yo ak e-espò pandan l evite klichè komen yo. Yon fondasyon grafik solid sipòte pwodwi, patenarya ak eksperyans konsomatè nan lavni. Yon seri konplè materyèl lansman te devlope, ki kouvri mak la, pwodwi a ak eksperyans konsomatè a. Konsepsyon an gen objektif pou prezante bwason an nan yon fason otantik bay atlèt e-espò ak moun k ap jwe jwèt videyo.

The Recognition

About the A' Design Award Ajan

Mtn Dew AMP Game Fuel Launch Primary Function: Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Mtn Dew AMP Game Fuel Launch Primary Function: Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Mtn Dew AMP Game Fuel Launch Primary Function: Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To successfully launch MTN DEW AMP GAME FUEL, needed to create a brand identity that felt endemic to the gaming space visually. It also needed to provide a strong graphic foundation for future innovation, partnerships and consumer experiences. Maintaining authenticity was a key challenge throughout the development process, and critical to making sure Mtn Dew AMP Game Fuel is the beverage of choice for e sports athletes and gamers everywhere. We wanted to make something modern and stay away from the clichés that plague other brands trying to reach the gaming audience.
Inspiration: Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, GAME FUEL has created a holistic brand, product and consumer experience that authentically integrates with e sports and gaming culture. The 360 launch assets developed by the design team allowed the brand to launch with scale and excitement while also creating a strong pipeline of partnerships, sponsorships and future innovations.

Read the Press Release