Lò Anbalaj · 2020
Off the Eaten Path Anbalaj pou Ti Goute
by PepsiCo Design and Innovation
- A' Design Award Lò 2020 in Anbalaj
- CLIENT: PepsiCo Design and Innovation
- Estimated Number of Design Views: 45,439
- Verification code 19098977C4 · Verify this award
Colors
About Off the Eaten Path Anbalaj pou Ti Goute
Off the Eaten Path se yon konsepsyon anbalaj pou yon seri ti goute premyòm ki fèt ak plant. Ti goute yo konbine vre legim tankou pwa chich, pwa nwa ak pwa nan melanj ou pa ta atann. Anbalaj la bay mak la yon idantite vizyèl ini nan tout aplikasyon yo. Konsepsyon an gen pou objektif ede mak la kanpe apa nan kategori ti goute ki pi bon pou sante a, ki gen anpil konkirans. Yon ti gwoup konsomatè te patisipe nan pwosesis devlopman an epi yo te bay fidbak nan chak etap. Opinyon konsomatè yo te gide desizyon konsepsyon yo epi sipòte yon eksperyans mak ki konsistan.
About the A' Design Award Lò
Off the Eaten Path Anbalaj pou Ti Goute se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Off the Eaten Path Anbalaj pou Ti Goute pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Off the Eaten Path Anbalaj pou Ti Goute kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Press Kit
- Unique Properties
- Off The Eaten Path is a brand of premium plant based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. As the brand grew, it needed a united Visual Identity to establish Off The Eaten Path as the brand of choice among its target consumer group and to break through the crowded Better For You snack category.
- Inspiration
- Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
