Chu Cellar Fonksyon Prensipal Tradiktè: Anbalaj Bwason Alkolize by Yong Wu

Chu Cellar Fonksyon Prensipal Tradiktè: Anbalaj Bwason Alkolize by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

Chu Cellar Fonksyon Prensipal Tradiktè: Anbalaj Bwason Alkolize

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #100741

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Fonksyon Prensipal Tradiktè: Anbalaj Bwason Alkolize

Tèks Liv Tradiktè: Chu Cellar se yon konsepsyon anbalaj pou yon bwason alkolize ki fèt nan Hubei, Lachin. Boutèy la fèt an seramik, epi fòm li imite yon seri klòch chime, yon relik kiltirèl nan ansyen eta Chu a. Desen sou kò boutèy la fonn nan yon moul ouvè, epi bwat la fèt an bwa. Liy an relyèf ak liy anfonse sou sifas la diminye chans pou l glise pandan manipilasyon. Baz bwat la sèvi kòm yon sipò ekspozisyon, konsa boutèy vid la ka konsève kòm yon dekorasyon. Objektif la se reflete istwa ak kilti rejyon orijin nan.

The Recognition

About the A' Design Award Bwonz

Chu Cellar Fonksyon Prensipal Tradiktè: Anbalaj Bwason Alkolize se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Chu Cellar Fonksyon Prensipal Tradiktè: Anbalaj Bwason Alkolize pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Chu Cellar Fonksyon Prensipal Tradiktè: Anbalaj Bwason Alkolize satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu