HEMA Alliance Idantite Kòporatif by Pedro Panetto

HEMA Alliance Idantite Kòporatif by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2020

HEMA Alliance Idantite Kòporatif

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #100934

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About HEMA Alliance Idantite Kòporatif

Tèks Liv la: HEMA Alliance se yon idantite kòporatif ki kreye pou yon asosyasyon ki bay sipò pou moun k ap pratike Ar Masyal Ewopeyen Istorik yo. Idantite a gen ladan l 160 varyasyon nan senbòl la, ki fòme pa 40 desen epe yo montre nan kat aranjman vizyèl diferan. Chak epe swiv pwopòsyon yon modèl istorik reyèl. Lèt yo, espasman an, ak dyagram senbòl la baze sou Rapò Doré a, sa ki kenbe chak varyasyon konsistan. Chak moun k ap pratike ka chwazi varyasyon ki matche ak style antrènman ak zam li prefere a.

The Recognition

About the A' Design Award Bwonz

HEMA Alliance Idantite Kòporatif se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann HEMA Alliance Idantite Kòporatif pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. HEMA Alliance Idantite Kòporatif satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A brand with 160 variations. The HEMA Alliance is an US association that provides support for the practitioners of Historical European Martial Arts (HEMA) and acts as an international meeting point for the community. The brand has a global reach; the 160 variations represent the diversity of the community and enable each practitioner choosing the symbol that best suits their preferences. The project connects with the historical heritage of the martial arts, it revives traditions.
Dimensions & Packaging: Each letter was designed for this brand in accordance with the Golden Ratio. Spacing between letters and between elements of the Visual Identity also follows the proportional laws of the Golden Ratio. The symbol’s diagram, in all its variations, uses the same proportional relations of the Golden Number. Thus the use of the Golden Number, 1.61803398875…, is the main technical parameter for this Project and provides proportional consistence.
Tags: Golden Ratio, Logo, Brand, HEMA, Sport, Martial Arts, History
Production Technology: The production of this Project was very complex, the biggest challenge was related to proportions.Every sword and weapon design needed to follow exact ratios of real historical models. The symbol varied 40 times, and each individual symbol has 4 visual arrangements, totalizing 160 variations. A complex diagram was developed for the project, in accordance with the Golden Ratio, so the consistence in and between all variations could be measured and achieved.
Design Challenge: The main challenge was offering a symbol representing a great number of historical weapons. For
each individual practitioner, its training weapon is the best in their eyes. To please such a large and
passionate community was the main creative and research challenge. The challenge was overcome
by a variable symbol, so all practitioners felt represented. As a result of this new, all-embracing
representation, the association quickly increased its membership after the launch of the new brand.
Research: It was necessary to convey a historical aspect to a martial-looking symbol. The research led to the blending of historical context to the tactical aspect of the current martial arts. The brand should be attractive, strong and at the same time convey the revival of a tradition. This blending was the guideline of the complete research process and design.
Inspiration: The Historical European Martial Arts are deeply connected to their heritage and have strong cultural bonds. The research comprised concepts from the medieval European culture, passing though the Renaissance and reaching as far as the Victorian era. Proportions of several historical sword models were investigated during this process. Within the HEMA context, it was investigated what kind of symbol could embrace every practitioner from this really diverse community.
Operation Flow: Each HEMA practitioner can choose the symbol variation that best suits their training style and sword preference, then embroider on their fencing jacket. The flexibility of this brand is big but still keeps the identity so each and every variation can be clearly identified as the HEMA Alliance symbol.
Team Members: Pedro Panetto.
Francesco Brugnera Teixeira.