Ugly Monster Anbalaj Bwat Popsicle by JBBC Branding Consultancy

Ugly Monster Anbalaj Bwat Popsicle by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

Ugly Monster Anbalaj Bwat Popsicle

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Bwonz Winner in Anbalaj Category

15,752

Verified Award Winner

Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Anbalaj Bwat Popsicle

Ugly Monster se anbalaj pou yon pwodwi popsicle ki fèt Taiwan. Desen an montre yon pèsonaj vèt ki gen yon sifas graj, enspire pa gwayav, yon fwi ki grandi nan bouk Yanchao a. Yon vèt fliyoresan bay pèsonaj la yon aparans pozitif ak vivan. Kò a ak janm yo gen yon rapò ki pa balanse, e pèsonaj la pa gen men, sa ki fè fòm li parèt komik. Anbalaj la mezire 70 mm nan lajè, 195 mm nan longè ak 20 mm nan wotè. Objektif la se pou fè pwomosyon pwodwi a epi rale atansyon sou ti bouk la ansanm ak kiltivatè li yo.

The Recognition

About the A' Design Award Bwonz

Ugly Monster Anbalaj Bwat Popsicle se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Ugly Monster Anbalaj Bwat Popsicle pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Ugly Monster Anbalaj Bwat Popsicle satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.