Adore Repackaging Fonksyon Anbalaj pou Sèvyèt Ijyenik by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2020
Adore Repackaging Fonksyon Anbalaj pou Sèvyèt Ijyenik
Client: Etereo Pte Ltd
A' Design Award Bwonz Winner in Anbalaj Category
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- Verified Award Winner
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The Design
About Adore Repackaging Fonksyon Anbalaj pou Sèvyèt Ijyenik
Adore se yon konsepsyon anbalaj pou sèvyèt ijyenik. Anbalaj la itilize yon polis ekriti alamen kòm eleman prensipal nan konsepsyon an pou kreye yon sans jenès ak vitalite. Aranjman an senp e li poze sou yon fon plenn, konsa atansyon an vin konsantre sou tèm sante feminen an. Chak pakèt fèt ak papye aliminyòm ki byen sele nèt e ki gen yon fèmti ki ka refèmen, sa ki pèmèt itilizatè yo pran sa yo bezwen epi refèmen pakèt la pou pwoteje sèvyèt yo kont mikwòb ak bakteri. Yo pwodwi twa gwosè: pou pantyliner, itilizasyon lajounen ak itilizasyon lannwit.
The Recognition
About the A' Design Award Bwonz
Adore Repackaging Fonksyon Anbalaj pou Sèvyèt Ijyenik se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Adore Repackaging Fonksyon Anbalaj pou Sèvyèt Ijyenik pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Adore Repackaging Fonksyon Anbalaj pou Sèvyèt Ijyenik satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Dimensions & Packaging
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Tags
- Sanitary Pads, Repackaging, Rebranding, Females
- Production Technology
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Design Challenge
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Research
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Inspiration
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Project Duration
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Operation Flow
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Team Members
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
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