Wen Niang Boutèy Diven Diri Jòn pa Tiger Pan

Dizayn Wen Niang Boutèy Diven Diri Jòn pa Tiger Pan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2020

Wen Niang Boutèy Diven Diri Jòn

pa Tiger Pan

Kliyan: Shenzhen Wanshengtang Industry Co., Ltd

Gayan A' Design Award Lò nan Kategori Anbalaj

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Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Wen Niang Boutèy Diven Diri Jòn

Wen Niang se yon anbalaj ki fèt pou diven diri jòn chinwa. Boutèy la fèt an vè, alòske pifò diven diri jòn anbale nan seramik. Sifas vè a ajoute yon briyans ak yon teksti espesyal. Yon gwi (krann) ak zèl li ouvri graves an relyèf sou zepòl boutèy la, e li kouvri plis pase 320 degre nan sifas la. Gwi a gen yon plas enpòtan nan kilti oryantal, kote li reprezante entegrite, elegans, sante ak lavi long. Boutèy la mezire 90 milimèt an dyamèt ak 260 milimèt an wotè. Fòm modèn nan gen pou objektif atire enterè konsomatè ki pi jèn yo.

Rekonesans lan

Konsènan A' Design Award Lò

Wen Niang Boutèy Diven Diri Jòn se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Wen Niang Boutèy Diven Diri Jòn pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Wen Niang Boutèy Diven Diri Jòn kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Wen Niang is product developed jointly by Wanshengtang and Guyuelongshan,the most famous producer of Chinese yellow rice wine.The product is made with an aim to raise public attention to this wine,as the developing of its market is falling far behind those of other alcohol products.We adopt modern techniques and crafts to present a traditional wine's package.
Dimansyon & Anbalaj: Diameter: 90mm
Height:260mm
Etikèt: yellow wine, rice wine, tigerpan, crane, embossment, Wen Niang
Teknoloji Pwodiksyon: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The wing-spreading crane is embossed on the shoulder-dropping bottle, which brings the traditional wine to a modern, more graceful and fascinating level, drawing attention of younger consumers.
Defi Dizayn: How to emboss a spreading crane on a glass bottle is a major challenge of this case. Most embossment works are normally covering a certain angle, instead of 360 degrees' encirclement. This spreading crane will cover over 320 degree of bottle and all details must be perfected. Therefore, both the illustration and the embossment are both following an industrial guide, so that the crane and the bottle can be produced aesthetically and repeatably.
Rechèch: Yellow rice wine is one of the most important three fermented alcohol drinks, occupying a key position in Chinese culture. Compared with Chinese white spirits, it is more healthy and mild. Most products of yellow rice wine are packed in ceramics, which is costly and counterproductive, to achieve the effect of localization. Graphic design or bottle shaping are limited on ceramics. Wen Niang, however, breaks the constraint of packaging material and adopt glass to rejuvenate the old wine.
Enspirasyon: A crane surrounds the glass bottle so to endow the wine with life and soul.Crane possesses a lofty position in oriental culture.It stands for integrity and elegancy in personality, health and longevity in body,which is same with the function of the health-preserving wine.Through a modern package of the old wine,we aim to draw the young's attention and spread the Chinese culture of crane.
Dire Pwojè: The project lasts 2 months, designed in Shenzhen and produced in Shaoxing, Zhejiang.
Fliks Operasyon: The packaging design raises heated discussions in the industry, not only because Wen Niang has subverted the stereotype of yellow rice wine, but also because it balances out between traditional alcohol culture and modern design language.
Manm Ekip: Designer: Tiger Pan, Qian Chi
Illustrator:Ping Yi
Image Presentation: Juanjuan Wu
Technician: Zhangkun Xie
Project Manager: Crystal You
Kredi Imaj: Image #1:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #2:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #3:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #4:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You
Image #5:Designer Tiger Pan, Qian Chi;Illustrator:Ping Yi;Picture credit:Juanjuan Wu;Technician:Zhangkun Xie;Project Manager:Crystal You