Overpacked Pake by Jiawen Li is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

Overpacked Pake

by Jiawen Li

A' Design Award Bwonz Winner in Anbalaj Category

11,684
Verified Award Winner
Verify Award Status for #101193

View at A' Design Award Press Release Award Badge

Colors

The Design

About Overpacked Pake

Li fèt se yon pake nan patisri, ki te itilize kòm kado bay fanmi ki gen timoun ki gen 2 a 3 ane fin vye granmoun nan festival la. Li enspire pa blòk yo, ak karakteristik mons la yo fèt sou sifas blòk yo. Ka bwat anbalaj dwe resikle epi tounen nan blòk bilding, ak nan karakteristik feminen mons la sou bwat la anbalaj, je, nen, bouch, ak konbinezon miltip ka itilize yo anpile sa li panse se figi yon mons, tankou fè Frankentense Tankou syantis, enspire imajinasyon timoun yo.

The Recognition

About the A' Design Award Bwonz

Overpacked Pake se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Overpacked Pake pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Overpacked Pake satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product packaging box I designed is a package of pastries, which is used as a gift to families with children 2 to 3 years old at the festival. It is inspired by the building blocks, and the monster's features are designed on the surface of the "building blocks". The packaging box can be recycled and turned into building blocks.
Dimensions & Packaging: The size of the whole package is 240mm * 70mm * 240mm, and then it includes 4 rectangular cubes (140mm * 70mm * 70mm), 4 triangular prisms (70mm * 70mm * 70mm), and 4 cubes (70mm * 70mm * 70mm).
Tags: Over-packing, green, building blocks, children,
Inspiration: Overpacking is very serious in China, especially the packaging of some gift boxes. The packaging of many gift boxes greatly exceeds their use value, and many merchants will increase the price of goods by attaching materials to the packaging of the goods in order to make huge profits.
Project Duration: The project started in Xiamen, China in April 2019 and was completed in Chengdu, China in January 2020.
Operation Flow: When eating the cakes inside, the packaging box can be recycled and used as a toy for children.

Read the Press Release