Moutai Fonksyon Prensipal: Anbalaj Bwason Alkolize by Yu Kai Liu

Moutai Fonksyon Prensipal: Anbalaj Bwason Alkolize by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

Moutai Fonksyon Prensipal: Anbalaj Bwason Alkolize

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Fonksyon Prensipal: Anbalaj Bwason Alkolize

Tèks Liv: Moutai se yon konsepsyon anbalaj pou yon bwason alkolize chinwa ki rele baijiu. Bwat la se premye a ki aplike prensip modèl chanjman kat-rale a nan yon estrikti anbalaj. Lè yon moun rale yon kat, ilistrasyon enprime a chanje, li revele douz zannimo zodyak chinwa ansanm ak figi mitolojik ki rasanble pou yon fèt nan vil Maotai. Ilistrasyon yo fè referans ak kilti ak estetik tradisyonèl chinwa. Boutèy la fèt avèk teknoloji seramik. Yo itilize papye anbose an twa dimansyon nan tanperati ba pou kenbe modèl yo fidèl ak orijinal la. Bwat la gen mezi 140 pa 125 pa 300 milimèt.

The Recognition

About the A' Design Award Bwonz

Moutai Fonksyon Prensipal: Anbalaj Bwason Alkolize se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Moutai Fonksyon Prensipal: Anbalaj Bwason Alkolize pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Moutai Fonksyon Prensipal: Anbalaj Bwason Alkolize satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun