SberBank Online Fonksyon Prensipal: Aplikasyon Bankè Mobil pa SberBank Online Design Team

Dizayn SberBank Online Fonksyon Prensipal: Aplikasyon Bankè Mobil pa SberBank Online Design Team se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Mobil.

AjanMobil· 2021

SberBank Online Fonksyon Prensipal: Aplikasyon Bankè Mobil

pa SberBank Online Design Team

Kliyan: Sberbank

Gayan A' Design Award Ajan nan Kategori Mobil

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Gayan Pri Verifye

Verifye Estati Pri pou #101823

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan SberBank Online Fonksyon Prensipal: Aplikasyon Bankè Mobil

SberBank Online se yon aplikasyon bankè mobil ki devlope pou yon gwo bank Ris. Prèske tout pwodwi bankè bank la disponib sou entènèt atravè aplikasyon an. Sèvis bankè tradisyonèl yo konbine avèk karakteristik style lavi tankou chat, istwa ak yon katalòg. Ou ka ajoute kat postal ak stiker ki gen anpil koulè nan transfè lajan yo pou fè yo pi pèsonèl. Lè yon tranzaksyon pran anpil tan, yon ekran anime parèt olye pou yon paj chajman vid. Ekran prensipal la ak ekran akèy la pèsonalize dapre kote ou ye ak lè jounen an.

Rekonesans lan

Konsènan A' Design Award Ajan

SberBank Online Fonksyon Prensipal: Aplikasyon Bankè Mobil se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann SberBank Online Fonksyon Prensipal: Aplikasyon Bankè Mobil pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. SberBank Online Fonksyon Prensipal: Aplikasyon Bankè Mobil se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimansyon & Anbalaj: Above iOS 10.0 / Above Android 10.0
Etikèt: Digital Banking, Personalization, Emotional Design, app.
Teknoloji Pwodiksyon: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Defi Dizayn: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Rechèch: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Enspirasyon: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Dire Pwojè: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Fliks Operasyon: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.