Wolffstrunk Primary Function: Idantite Antrepriz pa Karen Cuthbert

Dizayn Wolffstrunk Primary Function: Idantite Antrepriz pa Karen Cuthbert se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Ajan nan Kategori Konpetisyon Grafik.

AjanGrafik· 2021

Wolffstrunk Primary Function: Idantite Antrepriz

pa Karen Cuthbert

Kliyan: Gerhard Wolff – Wolffstrunk

Gayan A' Design Award Ajan nan Kategori Grafik

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Konsepsyon an

Konsènan Wolffstrunk Primary Function: Idantite Antrepriz

Wolffstrunk se yon idantite antrepriz ki kreye pou yon mak schnapps fwi ak likè fwi ki pwodwi nan yon distileri prive. Rediksyon grafik ak presizyon karakterize idantite vizyèl la. Yon figi lou senplifye sèvi kòm mak konsepsyon sistèm konsepsyon antrepriz la, epi fòm stilize yon gout ajoute sou figi a. Yon tèt ki ka bouje bay mak la yon karaktè imoristik epi pèmèt aranjman dinamik. Sistèm nan gen ladan yon mak konpoze, dokiman biznis, etikèt boutèy, afich, kat postal, yon liv mak ak yon animasyon kout sit entènèt.

Rekonesans lan

Konsènan A' Design Award Ajan

Wolffstrunk Primary Function: Idantite Antrepriz se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Wolffstrunk Primary Function: Idantite Antrepriz pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Wolffstrunk Primary Function: Idantite Antrepriz se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Gerhard Wolff sells under the brand name Wolffstrunk the finest fruit schnapps and fruit liqueurs which, are produced in his private distillery in Extertal. The idea, concept and design of a new appearance and furthermore the development of a comprehensive corporate design system and communication concept for the brand Wolffstrunk are the thematic foundation of my bachelor thesis.
Dimansyon & Anbalaj: Brandbook: 128 mm x 175 mm, 132 pages
Etikèt: Corporate Identity, Corporate Design, Brand Design, Logo Design
Teknoloji Pwodiksyon: The corporate design includes the design and concept of a composite mark, business documents, bottle labels, posters, postcards and a brand book as well as a short website animation. This identity was mainly made with the Adobe Creative Suite. The whole corporate design was printed on high-quality paper.
Defi Dizayn: The main challenge was to create a movable design mark version. The wolf with a movable head. It provides the corporate design system with a large portion of conﬁdent humour and allows a dynamic design of all variations of advertising material.
Rechèch: The graphically reduced ﬁgure of the wolf functions as a basis for the visual appearance and as a new design mark within the corporate design system of the brand Wolffstrunk. Added to the ﬁgure of the wolf is the stylized shape of a drop. The reduced design mark is neat, clear and modern designed. It follows the trend towards a simpliﬁed use of forms.
Enspirasyon: Less is more. This is even true for the consumption of high-proof alcohol as well as for good design. Graphic reduction and precision characterize the new visual identity in a media wide communication which, continues in a strict and graphic visual language by a consistent and smart play with the metaphor wolf. The brand Wolffstrunk appears modern, genuine, unique and with a good portion of confident humour.
Dire Pwojè: The project was my bachelor thesis and took about 4 month time.
Fliks Operasyon: The word and design mark renounces ornaments and excesses in any shape or form. A memorable and distinctively recognizable design has priority, since something that is simply designed, is easy to remember.
Patant: Copyrights belong to Karen Cuthbert, 2020
Manm Ekip: Karen Cuthbert
Kredi Imaj: #1-#5 Karen Cuthbert, 2020