Fè Anbalaj · 2020
Utobeera Anbalaj Byè Fwi
by Jansword Zhu
- A' Design Award Fè 2020 in Anbalaj
- CLIENT: Jansword zhu
- Estimated Number of Design Views: 14,937
- Verification code 83BE34CBB2 · Verify this award
Colors
About Utobeera Anbalaj Byè Fwi
Utobeera se yon konsepsyon anbalaj pou yon byè fwi. Non Utobeera te enspire pa mo Utopia a, epi li reflete valè mak la ki gen ladan egalite, dwa moun, divèsite, karaktè inik ak lanmou. Kat figi byen popilè nan istwa la a atisitik yo reentèprete nan yon stil ilistrasyon psikedelik: nonm ak chapo a pa Rene Magritte, yon tifi ak yon rad chinwa, Bacchus, dye diven an, ak dye chinwa lonjevite a. Chak fwi nan zèv atistik orijinal yo ranplase pa yon figi fwi dijital. Konsepsyon an fè referans a kilti cyberpunk epi li itilize koulè Pantone ak presyon fèy metal (foil pressing).
About the A' Design Award Fè
Utobeera Anbalaj Byè Fwi se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Utobeera Anbalaj Byè Fwi pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Utobeera Anbalaj Byè Fwi pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Press Kit
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
