Tucher AEcht Nuernberger Kellerbier Konsepsyon Anbalaj Byè Bavarian pa Bloom GmbH Nuernberg

Dizayn Tucher AEcht Nuernberger Kellerbier Konsepsyon Anbalaj Byè Bavarian pa Bloom GmbH Nuernberg se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2020

Tucher AEcht Nuernberger Kellerbier Konsepsyon Anbalaj Byè Bavarian

pa Bloom GmbH Nuernberg

Kliyan: Bloom GmbH Nürnberg

Gayan A' Design Award Lò nan Kategori Anbalaj

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Verifye Estati Pri pou #102378

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tucher AEcht Nuernberger Kellerbier Konsepsyon Anbalaj Byè Bavarian

Nan tan medyeval, brasri lokal kite laj byè yo nan plis pase 600 ane kav wòch-koupe anba chato la Nuremberg. Onore istwa sa a, anbalaj la nan "AEcht Nuernberger Kellerbier la" pran yon gade natif natal tounen nan tan. Etikèt la byè montre yon desen men nan chato la chita sou wòch ak yon barik an bwa nan kav la, ankadre pa polis kalite ansyen-style. Etikèt la poze sele ak trademark "St Moris" konpayi an ak lyèj ki gen koulè kwiv kouwòn kouwòn transmèt pwofesyon ak konfyans.

Rekonesans lan

Konsènan A' Design Award Lò

Tucher AEcht Nuernberger Kellerbier Konsepsyon Anbalaj Byè Bavarian se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Tucher AEcht Nuernberger Kellerbier Konsepsyon Anbalaj Byè Bavarian pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Tucher AEcht Nuernberger Kellerbier Konsepsyon Anbalaj Byè Bavarian kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimansyon & Anbalaj: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Etikèt: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Defi Dizayn: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Enspirasyon: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patant: Tucher Bräu GmbH und Co. KG
Manm Ekip: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Kredi Imaj: Bloom GmbH Nürnberg