Pizzamax Idantite Mak pa Salvita Bingelyte

Dizayn Pizzamax Idantite Mak pa Salvita Bingelyte se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Grafik.

BwonzGrafik· 2020

Pizzamax Idantite Mak

pa Salvita Bingelyte

Kliyan: Salvita Design

Gayan A' Design Award Bwonz nan Kategori Grafik

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Gayan Pri Verifye

Verifye Estati Pri pou #102715

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Pizzamax Idantite Mak

Pizzamax se yon idantite mak pou yon ti chèn restoran pitza nan Lityani. Idantite anvan an te melanje plizyè estil grafik epi li pa t bay kliyan yo yon santiman klè sou mak la. Nouvo desen an itilize yon logo senplifye ak koulè wouj, nwa ak blan, koulè ki asosye ak pitza Italyen klasik yo. Mo "pizza" ak "max" yo plase sou diferan kote nan kat biznis yo ak bwat pitza yo. Lèt M ak X yo gen pwent kwochi ki sijere boulanje k ap pote pitza ak bra dwat. Idantite a aplike sou kat biznis, papye letèt, bwat pitza ak rad.

Rekonesans lan

Konsènan A' Design Award Bwonz

Pizzamax Idantite Mak se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Pizzamax Idantite Mak pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Pizzamax Idantite Mak satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimansyon & Anbalaj: I created business cards, letterhead, pizza box and clothing branding.
Etikèt: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Teknoloji Pwodiksyon: I opted to use classic colors on white and black backgrounds.
Defi Dizayn: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Rechèch: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Enspirasyon: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Dire Pwojè: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Fliks Operasyon: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Kredi Imaj: Copywriter Erin Hope Stevens