Preludes Animasyon Miks Medya by Matthew Rankin

Preludes Animasyon Miks Medya by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Fè in Fim Competition Category.

FèFim· 2020

Preludes Animasyon Miks Medya

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Fè Winner in Fim Category

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Verified Award Winner
Verify Award Status for #103476

Fè Don Kounye a Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Preludes Animasyon Miks Medya

Preludes se yon kout animasyon miks medya ki baze sou powèm ki gen menm non an pa T.S. Eliot. Fim nan dire yon minit ak uit segond epi li konbine imaj Eliot yo ak yon konpozisyon mizikal orijinal. Sèn yo konekte youn ak lòt atravè tèm ak son olye de yon sèl estil vizyèl. Travay la konbine animasyon 2D ak 3D, ki modle nan Cinema 4D, ki rann nan Redshift epi ki konpoze nan After Effects. Vi aeryen yo chanje pou vin nan nivo lari, kote pèsonaj yo pase youn devan lòt dèyè ekran. Animasyon an reflechi sou lavi modèn atravè yon tèks ki pi ansyen.

The Recognition

About the A' Design Award Fè

Preludes Animasyon Miks Medya se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Preludes Animasyon Miks Medya pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Preludes Animasyon Miks Medya pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae