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New Vision Anbalaj Ji by Ye Wang and Wei Chen
New Vision Anbalaj Ji by Ye Wang and Wei Chen
New Vision Anbalaj Ji by Ye Wang and Wei Chen
New Vision Anbalaj Ji by Ye Wang and Wei Chen
New Vision Anbalaj Ji by Ye Wang and Wei Chen

Fè Anbalaj · 2020

New Vision Anbalaj Ji

by Ye Wang and Wei Chen

  • A' Design Award Fè 2020 in Anbalaj
  • CLIENT: Nanpai Farm
  • Estimated Number of Design Views: 8,947
  • Verification code A28E6B7A97 · Verify this award
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About New Vision Anbalaj Ji

New Vision se yon seri anbalaj ji ki fèt pou yon fèm fwi. Chak boutèy pote yon grafik fwi diferan ki kreye ak lojisyèl design epi ki pwodwi atravè yon pwosesis enprime lazè. Grafik yo transfòme rich nitrisyon ji a an fòm vizyèl senp ki fasil pou sonje. Seri a fèt pou l diferan de anbalaj ji tradisyonèl yo jwenn nan makèt, pou kliyan yo ka rekonèt ak idantifye chak varyete rapidman. Chak boutèy mezire 220 milimèt nan wotè ak 64 milimèt nan dyamèt.

About the A' Design Award Fè

New Vision Anbalaj Ji se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann New Vision Anbalaj Ji pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte New Vision Anbalaj Ji pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Press Kit

Unique Properties
Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging
Bottle height: 220mm
Bottle diameter 64 mm
Tags
Juice, packaging design
Production Technology
1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge
The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research
Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration
The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration
The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow
Direct display, no more operation instructions required.
Image Credits
Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd

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