Plaza del Sol Anbalaj Manje Krokan by Estudio Maba

Plaza del Sol Anbalaj Manje Krokan by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

Plaza del Sol Anbalaj Manje Krokan

by Estudio Maba

Client: Plaza del Sol

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #104257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Plaza del Sol Anbalaj Manje Krokan

Plaza del Sol se yon konsepsyon anbalaj pou sache chips. Grafik yo enspire nan motif tradisyonèl ak objè souvni yo jwenn nan vil touristik Espay yo, epi referans sa yo prezante yon fason kontanporen ak imè. Chak anbalaj flow rakonte yon ti istwa ki fèt ak eleman souvni, avèk entansyon pou fè achtè a souri. Imaj yo kreye atravè fotografi «still life» ki ranje nan yon sèn, epi sache yo pwodwi ak enpresyon fleksografik. Chak sache mezire 195 pa 320 milimèt.

The Recognition

About the A' Design Award Bwonz

Plaza del Sol Anbalaj Manje Krokan se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Plaza del Sol Anbalaj Manje Krokan pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Plaza del Sol Anbalaj Manje Krokan satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
Dimensions & Packaging: 195mm x 320mm
Tags: Packaging, design, folk, snacks, crisp, set, photography, humor
Production Technology: Still life photography in set for composition of the images. Flexographic printing.
Design Challenge: Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
Research: The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
Inspiration: The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
Project Duration: Murcia, Spain, May 2019 to February 2020
Operation Flow: These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
Patents: Plaza del Sol
Team Members: Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial
Image Credits: Estudio Maba