Mau Primary Function: Anbalaj Pafen by Moe Nakagawa

Mau Primary Function: Anbalaj Pafen by Moe Nakagawa is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

Mau Primary Function: Anbalaj Pafen

by Moe Nakagawa

Client: Moe Nakagawa

A' Design Award Ajan Winner in Anbalaj Category

27,701

Verified Award Winner

Verify Award Status for #104587

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mau Primary Function: Anbalaj Pafen

Mau se yon konsepsyon anbalaj pou yon pafen sire ki enspire pa tradisyon Japonè. Non Mau vle di danse pandan w ap flote, epi tèm nan se dousè ak lejète. Pafen an kenbe nan yon tib papye ki fèt ak washi, yon papye tradisyonèl Japonè. Yon ti kras akwarèl sou washi a eksprime karaktè dous odè a. Pafen sire a gen yon ba nivo dlo, kidonk anbalaj la ka fèt sèlman ak papye, san plastik. Odè dous la fèt pou moun ki jwenn pafen ki baze sou alkòl twò fò.

The Recognition

About the A' Design Award Ajan

Mau Primary Function: Anbalaj Pafen se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Mau Primary Function: Anbalaj Pafen pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Mau Primary Function: Anbalaj Pafen se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The mau is a Japanese-oriented waxed perfume.
Waxed perfume has a soft smell that spreads calmness and this is wrapped by washi that is Japanese traditional paper.
A touch of watercolor is used to depict the softness of fragrance and sensitive sense.
Dimensions & Packaging: Product: Φ14 mm x Height 77mm
Tags: perfume, package, packaging design, Japan, washi, waxed perfume
Production Technology: A wax is mixed with jojoba oil and essential oil while being hot. When everything is blended together, pour waxed perfume into paper tube made of washi (This is a conceptual work, so it's a hypothetical production method).
Design Challenge: It can use only paper without plastics for package as wax perfume's water content is less than alcohol one.
Research: Some people don’t prefer alcohol perfume as most of them smell too strong. However, waxed perfume has a soft smell that spreads calmness, which seems more suitable for consumer who have an aversion to strong smells.
Inspiration: The theme is softness and Lightness like floating in the air.
Mau means dancing like floating in Japanese.
Some people don’t prefer alcohol perfume as most of them smell too strong in their standard. However, waxed perfume’s soft smell seems more suitable for them.
Project Duration: 2016-2019
Operation Flow: Waxed perfume makes it possible to enjoy wrapped in favorite fragrance even if people who don't prefer strong smell.
Team Members: Art Direction & Design: Moe Nakagawa
Image Credits: Moe Nakagawa(all)