Oulevi Packaging Design Fonksyon Prensipal: Anbalaj Byè by Zhangyong Hou

Oulevi Packaging Design Fonksyon Prensipal: Anbalaj Byè by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Oulevi Packaging Design Fonksyon Prensipal: Anbalaj Byè

by Zhangyong Hou

Client: Oulevi

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

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Colors

The Design

About Oulevi Packaging Design Fonksyon Prensipal: Anbalaj Byè

Tèks Liv: Oulevi se yon konsepsyon anbalaj pou byè fre. Kontenè a se yon bwat asye enoksidab ki gen yon kontni nèt de yon lit ak yon gwosè devlopman plat de 274 mm long ak 193 mm wotè. Grafik ki enprime a fòme kontou yon vè byè. Ilistrasyon yo montre orijin materyo premye yo, ki se lòj ki soti Ostrali, ledven ki soti nan nò Ewòp ak wop ki soti nan Amerik di Nò. Senbòl vè a ede konsomatè yo rekonèt mak la a distans. Objektif konsepsyon an se prezante istwa pwodwi a yon fason klè sou etajè a.

The Recognition

About the A' Design Award Fè

Oulevi Packaging Design Fonksyon Prensipal: Anbalaj Byè se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Oulevi Packaging Design Fonksyon Prensipal: Anbalaj Byè pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Oulevi Packaging Design Fonksyon Prensipal: Anbalaj Byè pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou