Mi Transformers Optimus Prime Packaging Anbalaj Jwèt Blòk Konstriksyon by Yang Zhang

Mi Transformers Optimus Prime Packaging Anbalaj Jwèt Blòk Konstriksyon by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Mi Transformers Optimus Prime Packaging Anbalaj Jwèt Blòk Konstriksyon

by Yang Zhang

Client: Beijing AIQI Technology Co., Ltd.

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #106372

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mi Transformers Optimus Prime Packaging Anbalaj Jwèt Blòk Konstriksyon

Anbalaj Mi Transformers Optimus Prime se yon anbalaj papye ki fèt pou yon jwèt blòk konstriksyon. Devan bwat la montre pwodwi a asanble, konsa fòm lan ak pyès mobil yo klè pou achtè yo. Style minimalis ak chwa koulè yo reflete karaktè jwèt la. Fonksyon egzibisyon ak anbalaj konbine nan yon sèl estrikti. Kouvèti anwo a louvri pou revele sak blòk yo ki anpile an kouch. Bwat anba a louvri sou toude kote pou fòme bwat depo separe. Pyès yo ka triye pa kalite, epi bwat la ka itilize ankò pou depo chak jou.

The Recognition

About the A' Design Award Fè

Mi Transformers Optimus Prime Packaging Anbalaj Jwèt Blòk Konstriksyon se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Mi Transformers Optimus Prime Packaging Anbalaj Jwèt Blòk Konstriksyon pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Mi Transformers Optimus Prime Packaging Anbalaj Jwèt Blòk Konstriksyon pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
Dimensions & Packaging: 413x328x90mm
Tags: Building block toys, Transformers, Optimus Prime, Toy bricks,
Production Technology: The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
Design Challenge: Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
Research: In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
Inspiration: The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
Project Duration: The project started in December 2019 and finished in February 2020 in Beijing, China
Operation Flow: Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
Team Members: Beijing AIQI Technology Co., Ltd.
Image Credits: Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao