X-Hale Konsepsyon Kanpay by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award Bwonz in Grafik Competition Category.

BwonzGrafik· 2021

X-Hale Konsepsyon Kanpay

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award Bwonz Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #109267

View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Konsepsyon Kanpay

X-Hale se yon konsepsyon kanpay ki te kreye pou yon ekspozisyon atistik vityèl. Kanpay la gen ladan yon logo, afich, yon banyè, yon avan-premye ak eleman grafik pou difizyon an dirèk. Eleman vizyèl prensipal la se yon estrikti tipografik 2.5D. Koulè iridesan yo itilize pou evoke lejèrte, fliyid ak mistè. Anpil eleman, tankou afich kare ak kat sitasyon, anime ak yon mouvman respirasyon kalm. Materyèl yo prepare pou yon sitwèb ak rezo sosyal nan plizyè fòma. Kanpay la sipòte konvèsasyon sou entènèt ant atis ak piblik pandan pandemi an.

The Recognition

About the A' Design Award Bwonz

X-Hale Konsepsyon Kanpay se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann X-Hale Konsepsyon Kanpay pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. X-Hale Konsepsyon Kanpay satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu