Bwonz Grafik · 2021

Yoonly Idantite Vizyèl

by Fanny De Bray

A' Design Award Bwonz 2021 in Grafik
CLIENT: Made for you
Estimated Number of Design Views: 12,714
Verification code 93A46E59BB · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Yoonly Idantite Vizyèl

Yoonly se yon idantite vizyèl ki fèt pou yon mak vwayaj ki ofri eksperyans bay jèn vwayajè yo. Lèt Y a konbine ak yon pen kat, ki fòme yon bouton on ak off ki sipòte mesaj debaz la, switch on life (limen lavi ou). De lèt O yo fòme tankou yon siy enfini, ki eksprime souvni ki dire pou tout lavi. Anba chak lèt yo vire vè dwat, sa bay logo a yon aparans dinamik ak yon teksti espesyal. Vèt kanna a raple lanmè ak syèl la, pandan ke koulè oranj lan raple chalè imen ak solèy la. Idantite a adapte pou itilize ni sou platfòm dijital ni sou materyèl enprime.

About the A' Design Award Bwonz

Yoonly Idantite Vizyèl se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Yoonly Idantite Vizyèl pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Yoonly Idantite Vizyèl satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Press Kit

Unique Properties: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Tags: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Production Technology: Logo
Business card
Letterhead paper
Envelope
Design Challenge: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Research: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiration: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Project Duration: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Image Credits: Copyright Made for you