Hmp Idantite Vizyèl by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2021

Hmp Idantite Vizyèl

by Fanny De Bray

Client: Made for you

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #109853

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hmp Idantite Vizyèl

HMP se yon idantite vizyèl ki kreye pou yon gwoup jeni mekanik. Logo a mete aksan sou fòs konpayi a e li klarifye kominikasyon li. Lèt yo fòme menm jan gwoup la tanpe yo sou pyès li yo. Kwoki ak eskèm teknik nan background la evoke sipò global HMP bay la. Chak domèn ekspètiz make ak yon piktogram ak yon koulè espesifik, chwazi ansanm ak kliyan an pou eksplike diferan sèvis yo. Idantite a adapte pou medya dijital ak enprime, ki gen ladan kat biznis, papye antèt ak dosye.

The Recognition

About the A' Design Award Fè

Hmp Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Hmp Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Hmp Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Dimensions & Packaging: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Tags: mechanical, graphic design, paris, industrial,
Production Technology: Logo
Business card
Letterhead paper
Folder
Design Challenge: How to modernize and make more human an industrial universe.
Research: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Inspiration: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Project Duration: The project started in January 2019 and finished in September 2019.
Operation Flow: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patents: Copyright Made for you
Team Members: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Image Credits: Photographer: Maxime Huriez