La Pause Parisienne Idantite Vizyèl by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Grafik Competition Category.
FèGrafik· 2021
La Pause Parisienne Idantite Vizyèl
Client: Made for you
A' Design Award Fè Winner in Grafik Category
Verified Award Winner
Verify Award Status for #109854The Design
About La Pause Parisienne Idantite Vizyèl
Tèks Liv: La Pause Parisienne se yon idantite vizyèl ki te kreye pou yon espas evènman flotan nan Pari. Lèt ki fè non an fòme kòm fèy pyebwa, e yon tipografi serif ak fòm fèy koube bay yon karaktè elegan ak dou. Lèt U a li tankou yon senbòl poz e tankou yon espas vid nan mitan mo a, ki ankadre pa yon kouwòn fèy. Vejetasyon ak imaj plant antoure logo a pou ranfòse prezans lanati. Idantite a matche ak dekorasyon flè nan venn 460 mèt kare ki te renove a, kote yo òganize reyinyon ak evènman lajounen kou lannwit.
The Recognition
About the A' Design Award Fè
La Pause Parisienne Idantite Vizyèl se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann La Pause Parisienne Idantite Vizyèl pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte La Pause Parisienne Idantite Vizyèl pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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